01
FINANCE
Scaling qualified lead volume
Reworked audience segmentation, landing-page messaging and campaign structure to improve lead quality and acquisition efficiency.
38%Lower CPL2.4xQualified volume
A sample case-study framework for showing how strategy, execution and optimization can create measurable growth.
Reworked audience segmentation, landing-page messaging and campaign structure to improve lead quality and acquisition efficiency.
Introduced creative testing and funnel improvements to increase conversion from high-intent traffic.
Built lifecycle email journeys and segmentation to reactivate customers and improve repeat purchase behavior.